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About Lowey

Lowey Bundy Sichol (her last name rhymes with pickle) is an author, speaker, MBA, and leading expert in teaching business and entrepreneurship to kids. 

Lowey is the author of the nonfiction biography series, From an Idea to..., that takes young readers (age 8-12) into the world of entrepreneurship through the true stories of how our favorite companies came to be. Titles include From an Idea to NikeFrom an Idea to Disney, From an Idea to Google, and From an Idea to LEGO. (New York: Houghton Mifflin Harcourt, 2019) 

Each year Lowey visits schools across the country and speaks to thousands of students, teaching them about entrepreneurship and inspiring them to think about how their ideas could one day change the world. Lowey is also the creator and host of IDEA Tank for Kids, an entrepreneurial competition that launched in 2019 and drew national media attention. 

Lowey’s passion for writing about business began in 2004 when she founded Case Marketing, a specialized writing firm that composes MBA case studies for business schools. Her MBA case studies have been read by business school students across the globe and are included in the internationally best-selling marketing book, Marketing Management, by Kotler & Keller (New York: Pearson, 2016). Prior to that, Lowey worked in brand management, marketing, and sales.

Lowey received an MBA from the Tuck School of Business at Dartmouth and a BA from Hamilton College where she played varsity softball and women’s rugby. An avid athlete, Lowey’s spends her free time coaching youth sports, playing sports, and along the shores of Lake Michigan with husband, three children, and two big dogs.

@LoweySichol | www.LoweyBundySichol.com | www.IdeaTankforKids.com


Q&A with Lowey

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HOW DO YOU PRONOUNCE YOUR NAME?

This is the most common question I receive! Lowey is pronounced Low-E. "Low" rhymes with Go (not cow), then just add an "e." Bundy is easy. Sichol rhymes with pickle.

WHEN YOU WERE A KID, WHAT DID YOU WANT TO BE WHEN YOU “GREW UP”?

Well, I never thought I would be a writer! In fact, when I was a kid, my favorite subjects were math and science and I wanted to be either the first professional female baseball player (and I really wanted to play for the Chicago Cubs) or someone who “carries a briefcase and takes the train into the city.” You’ll have to hear my school presentation to learn what the latter comment means.

SO HOW DID YOU BECOME A WRITER?

I worked in business for several years (at a radio station, at General Mills, at Gorton’s Seafood, and at two different Internet companies during the dot com boom). After my twins were born in 2004, I needed a job with more flexibility so I started a company that writes MBA case studies for business schools. Turns out it was the perfect job for me. After several years, I had written hundreds of MBA case studies on companies like Apple, Google, and Nike. When my kids entered elementary school, an idea kept popping up in the back of my mind – these stories about how Nike, Disney, and Apple came to be would make for an awesome book series for kids! I finally sat down and wrote the first book and that’s how From an Idea to… was born.

HOW LONG DOES IT TAKE YOU TO WRITE A BOOK?

It takes me about two months to write each book but it takes an entire year to edit it with the publisher, Houghton Mifflin Harcourt. During that year, the illustrator, C.S. Jennings (who is so talented!), works on the illustrations.

WHAT’S WAS YOUR FAVORITE COMPANY TO WRITE ABOUT?

LEGO. The reason is that I had previously written MBA case studies on Nike, Disney, and Google so I already knew a lot about these companies and their founders but I didn’t know anything about LEGO except that my son has too many LEGO bricks in our house. The story of how LEGO came to be is a fascinating and inspirational. It’s a story everyone should read (even adults!).

ARE YOU WRITING MORE FROM AN IDEA TO… BOOKS?

My hope is that the From an Idea to… series grows to include hundreds of companies. I think it is very important for me to tell the story of so many different entrepreneurs and how their companies came to be, including entrepreneurs who are female, minorities, and immigrants.

WHAT’S YOUR FAVORITE THING ABOUT BEING A WRITER?

Creating something that inspires kids to think about their own ideas. I love that I’m teaching an entire generation what entrepreneurship is and how they can change the world through entrepreneurship.

Where do you write your books?

I do my research and writing in a library with my headphones on listening to music. It keeps me from getting distracted. Fun Fact: I only listen to music without words (jazz, classical, etc.) so other people’s words don’t get into my head when I’m writing. I do most of my editing from my home office.

what’s the hardest part about being a writer?

Patience. It takes a loooooong time from when I write the first draft of a book to when the book is actually in my hand.

DO YOU GET WRITER’S BLOCK AND IF SO, WHAT DO YOU DO WHEN YOU GET IT?

I don’t know if I get “writer’s block” but there certainly are days when the words don’t flow as well. On those days I do research. Because I write non-fiction, there’s always more information I can learn about the people and companies I write about.

DID ANYONE TELL YOU “FROM AN IDEA TO…” WAS A BAD IDEA?

Yes. My mom. (!)

IF YOU WEREN’T A WRITER, WHAT WOULD YOU BE?

A softball coach for high school or college. I played in college and coach youth softball and basketball in my spare time. I love sports.

WHAT’S YOUR FAVORITE SPORT?

Surprise… softball! I played softball and basketball in high school and college so those are my two favorites. I also ran cross-country in high school and played rugby in college (but I don't like those nearly as much). I’m a decent golfer (7 handicap) and love pretty much every sport from baseball to waterskiing. Just don’t take me downhill skiing - I'm terrible on snow or ice.

WHAT’S YOUR FAVORITE BOOK?

The Harry Potter series. 

WHAT TYPES OF BOOKS DO YOU READ?

I enjoy reading YA books and nonfiction books about entrepreneurs.

DO YOU LIKE TO TRAVEL?

Love it! Recently, I’ve been to the Galapagos Islands and Tanzania – both incredible places.

DO YOU HAVE ANY PETS?

Two dogs who are awesome. They climb trees, ride on my paddle board, and fetch rocks under water. You can follow them on Instagram. @CaptainCommo

DO YOU HAVE ANY KIDS?

Three kids. They are awesome, too! I have twin girls who were born on either side of midnight so they have different birthdays. I have a son who plays basketball nonstop. Fortunately, I’m still taller than him so I can usually beat him.

WHERE DO YOU LIVE?

Chicago. I have lived in Massachusetts, New Hampshire, Vermont, and New York and spent a semester abroad in Edinburgh, Scotland.

WHO ARE YOUR FAVORITE ENTREPRENEURS?

The ones who don’t give up. Entrepreneurs are my inspiration.

WHAT’S THE BEST ADVICE SOMEONE GAVE YOU?

My husband once said to me, “Failing at something is just a lesson towards ultimately succeeding.” I love that advice and have shared it with students at my school visits. It’s very important to be okay with failing. I mess up all the time and think to myself, “Oops! That didn’t work. Let’s try something else.” Not being afraid to fail or make mistakes is the key to success.

WHAT IS YOUR BIGGEST HOPE FROM THESE BOOKS?

My hope is that my books and school visits inspire the next great entrepreneur and the next great idea. 

WILL YOU COME SPEAK AT MY SCHOOL?

Yes! You can book me here. Click here

I HAVE MORE QUESTIONS. CAN I WRITE TO YOU?

Yes! I love receiving emails from readers. You can contact me here.